About

About Us

At KeraCare, we believe that healthy hair is beautiful hair. Our mission is simple: to help you care for and style your textured hair without compromising its strength or health. Whether your hair is natural or relaxed, our science-backed formulas nourish, protect, and bring out the best in your curls, coils, and waves.

Meet Our Founder

Behind every KeraCare product is Dr. Ali N. Syed, a master chemist and one of the leading scientists in textured haircare. With decades of experience and multiple patents to his name, Dr. Syed is passionate about creating innovative, high-quality products that truly work. He personally oversees every formula to make sure it meets the highest standards—because your hair deserves nothing less.

Made with Science, Designed for You

Our products are created using the latest technology at the Avlon Research Center, where we focus on what really matters—keeping your hair and scalp healthy while making styling easier. We use gentle, moisture-rich ingredients and leave out the stuff your hair doesn’t need—no sulfates, parabens, mineral oil, phthalates, petrolatum, formaldehyde, or human placenta extracts.

Salon-Trusted, Now at Home

For years, KeraCare has been a go-to brand for professional stylists, with our salon-quality products available in top salons like JC Penney Salons and Regis Salons. But we know that great haircare doesn’t stop at the salon door! That’s why we created .kc by KeraCare, a retail line designed for at-home use, available at Sally Beauty, select beauty supply stores, and right here on our website.

From salon professionals to at-home stylists, we’re here to help you love and care for your hair with products that make a difference.