KeraCare® is committed to provide you with the best products for textured hair to help maintain beautiful stylish looks - without sacrificing the strength and health of your hair or scalp.

Using the latest technology in the state-of-the-art Avlon Research Center, KeraCare® products are formulated to help attain beautiful styles, healthy hair and healthy scalp - because they all matter to you.

KeraCare® uses gentle detergents for the hair & scalp and ingredients that are moisturizing to the hair – whether it is relaxed or natural. KeraCare® products do not contain human placenta extracts, formaldehyde or its derivatives – and most products do not contain sulfates, parabens, mineral oil, phthalates or petrolatum.

Our extensive range of maintenance products “For Professional Use Only” are sold to licensed cosmetologists worldwide. A selection of these Professional Formulas are also available through select fine salons nationwide, including JC Penney Salons & Regis Salons. While we have been servicing salons for many years, we recently expanded KeraCare’s® product portfolio with a new retail brand made specially “For Home Users” called .kc. by keracare. You can conveniently find these products at Sally Beauty and beauty supply stores near you as well as on this website.

KeraCare® is manufactured by Avlon Industries, Inc., the makers of Affirm & FiberGuard. Our founder, Dr. Ali N. Syed, is a master chemist with a wealth of experience formulating high-quality products for textured hair. He is decorated with multiple patents and personally supervises every project undertaken by Avlon’s Research & Development Center.