At New York Fashion Week, hair is an essential part of bringing a designer’s vision to life. This season, hairstylist Diego Miranda worked backstage with Keracare to create unique, runway-ready designs for Hikari no Yami and Mankind by Laraine Yu.
Each look was designed with more than just the final appearance in mind. Miranda created styles that could withstand the movement, lighting, runway presentation, and photoshoots while maintaining their shape, structure, and overall style. The result was hair that stayed polished and intentional from backstage to the runway and in front of the camera.
The Products Behind the Looks
Creating these distinctive styles required products that could support both the creative process and the finished look. Keracare's range provided the moisture, hold, control, shine, and manageability needed to build styles across a variety of hair textures.
Keracare Humecto Creme Conditioner helped create a moisturized, manageable foundation for styling, while Keracare Foam Wrap Set Lotion provided hold, body, shine, and manageability to help styles maintain their shape.
For sleek finishes and added protection, Keracare Silken Seal helped smooth the hair while providing heat protection, shine, softness, and body. Keracare Essential Oils for Hair added moisture and shine, helping bring the finishing details together.
For textured and curly looks, Keracare CurlEssence Coconut Water helped provide moisture and refresh the hair while allowing the natural texture and shape of the style to remain part of the finished look.
Designed to Move, Made to Last
Runway hair has to do more than look good for a few seconds. It needs to hold its shape through styling, movement, multiple takes, bright lights, close-up photography, and the energy of the runway.
That's where Diego Miranda's creative direction came in. Each style was thoughtfully constructed to balance structure and individuality, creating designs that could maintain their form without losing the personality of the look. Keracare products helped provide the control and flexibility needed to bring those concepts to life while keeping the hair looking polished and intentional.
From the Runway to Your Routine
The inspiration doesn't have to stop at the runway. The same approach can be adapted to everyday styling across different hair textures. Whether you're creating a sculpted look, defining curls, smoothing the hair, setting a style, or adding the final touch of shine, the right combination of products can help your style maintain its shape while still feeling like you.
At NYFW, Diego Miranda showed how hair can become part of the fashion itself, creating designs that were expressive, durable, and camera-ready. With Keracare as part of the styling process, those runway-inspired techniques can be recreated and personalized long after fashion week ends.